//Rakuten Taps Chinese Blockchain Firm for $60 Billion Authenticity Market

Rakuten Taps Chinese Blockchain Firm for $60 Billion Authenticity Market

By CCN: In 2008, at least 54,000 Chinese babies suffered after ingesting formula that had been contaminated. Demand for safe products has grown year over year, every year, since then. Companies like blockchain-centric Techrock have capitalized on this market by finding unique solutions to the authenticity problem. Techrock uses the blockchain to track every step of a product’s lifecycle and rewards consumers for verifying it through their mobile phones. Chinese Consumers Increasingly Willing to Pay a Premium for Authentic Imported Food In China, it is reportedly difficult to get authentic products. Some researchers have found that more than 90% of

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